The best way to understand user’s behaviors, needs and motivations is creating a user research. By that, I mean not only read about your target audience. I am talking more about learning through “Feedback”. Interview users, using observation techniques and conducting task analysis.
It’s relevant when you are developing a screen base product such as mobile apps or web applications, or an IoT or tangible interfaces products. There are plenty of methods to learn your users such as focus groups, contextual interviews, card sorting etc. Have you ever wonderedwhyandhow learning fromyour users? Scrolling down, I’ll explain the main features of observation, advantages and suggest an “how to” approach. Read More “Learn your user. Communicate, Observe & Listen”