HELLO!

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1. To join or not to join?
Belief that’s a great tool for meeting Are you focus on the product? Did you develop a marketing strategy? How are you regarding investors relations? Read More “The Guide to Israeli StartUps accelerators”

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Essentially, in the first grid of this column, we explained that design isn’t only visuals, but it’s mostly about the person, the designer, a creative mind. Read More “Guide to: How to be the best UI/UX designer (Part 2)”

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We’ve come across a bunch of articles stating which mistakes most startups are doing, those provoking their failing in the big bubble of tech that is Tel Aviv or, for example, in the Sillicon Valley. There’s exceptions and we’ve been stating 5 common mistakes you can avoid whilst starting your business from scratch. As for what I’ve read, some are stating there are signs when a good start up is going to fail. Even if it seems true in some circumstances, I, for most, am cheerful and hopeful. Here’s why.

Insider tip: there are 5 signs a start up will succeed and I’m disclosing them. Read on. Read More “5 Signs A Start Up Will Suceed”

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As tech users and lovers – what would we be without it? – we’re curating each week through the App Store to come up with the best apps you could ever download. Indeed, let’s face the truth: your device can only contain the apps you’re constantly reaching out for. The ones you need continuously, either for work, or just in case you want your life to get much easier. Scrolling through the Play store I came up with the 5 apps we’re looking to add on our mobile device interface – or how I like to call it, the modern interface savior. Read More “4 Apps We’re Looking For To Use”

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The best way to understand user’s behaviors, needs and motivations is creating a user research. By that, I mean not only read about your target audience. I am talking more about learning through “Feedback”. Interview users, using observation techniques and conducting task analysis.

It’s relevant when you are developing a screen base product such as mobile apps or web applications, or an IoT or tangible interfaces products. There are plenty of methods to learn your users such as focus groups, contextual interviews, card sorting etc. Have you ever wonderedwhyandhow learning fromyour users? Scrolling down, I’ll explain the main features of observation, advantages and suggest an “how to” approach. Read More “Learn your user. Communicate, Observe & Listen”

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“Design is more important than technology in most consumer applications.” –Dave McClure 

Read More “Guide to: How to be the best UI/UX designer”

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As one who is a creative mind, the digital designer is someone who can think across platforms, knows when to change from perspective to see the big picture and that has a wide opened mind from the beginning. Read More “10 Commandements For A Digital Designer”

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As entrepreneurs, we all have been through the hard process of starting our business. Among those who have been successful, some have might encounter some failures. Sure, they won’t spread the word out there, but what if as a startup you could avoid them? Read More “5 Startup Common Mistakes – And How to Avoid Them”

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Just when I became Hippotec’s CEO, we had an idea about having a blog on our website.

No doubt, I said, it’s a must. Communicating with our customers, putting our thoughts out there, all the things we will be able to do, WOW.

As it turns out, creating a blog is not that easy. You need to write content, re-write it, check for spelling and most important, keep it interesting. Soon enough, I began to wonder why the hell do we need it for? Why do we need a blog?

Code is what we do

Today, creative people are betting only on one thing to be known by a large audience: blogging. Some bloggers will soon realize they’re not only bloggers, writing content for the only purpose of their clients and audience to read and get back at them through feedback, but also, entrepreneurs and small business owners. It’s not incompatible. As creative people – developers, designers and even more than those two simple hats description over our front door – we wanted to come up with the development of insightful content. Unheard, no. But, adding the “blogger” hat to our current multinational missions isn’t a pure coincidence.

For as long as we’ve been into the app development business, we wanted to share a different vision of what’s happening and thriving into this industry. The reason behind the opening of this brand new chapter isn’t at first sight obvious. We don’t have to open a blog, mostly to do like the others in this industry, but, we’re opening a blog because, as entrepreneurs in Tel Aviv, who has built from scratch a thriving company in the tech industry, we feel it’s the right moment to share some lessons we’ve learned along the way.

We built our company in the most thriving, inspiring, connected place, but as the tech bubble, Tel Aviv is also a place where competition is always on top of our priority. We don’t compare and compete with each others. We want to provide you, our clients, the best app you could ever dream to get handed. We love what we do, and that’s the only way for us to do a great work. That’s why we want to share with other entrepreneurs, starting from scratch in this busy connected world, how to manage your way through it.

If you want to start the adventure, it’s all coming your way. Watch this space –

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DONT BE SHY, WE DONT BITE