Dona

is a multi-platform app that allows users to host and participate in fundraising events, while donating to an association of their choice.

#UX-UI    #Branding    #Design    #Android     #iOS     #Server Side

Goals

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EASY & FUN

The main goal of the app is to allow a large community of users to donate and create fundraising events on a daily basis. In order to achieve that goal, it’s important for us to create a user experience that combines a simple and intuitive interface with an enjoyable and “happy” design, which will encourage the user to do more for a good cause.

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“MARKETPLACE”

We want to create a balanced experience between “users as hosts” and “users as participants”, and to enable each user to enjoy both worlds.

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LIVE VIDEO EVENTS

Video streaming is an inseparable part of our everyday lives. Adding a feature of Live Video Events will allow users to participate in and to host video events to users all over the world. We believe in joining forces in the “Global Village” community.

Branding

Dona Logo Trys

in the making of the Dona brand, we came up with a logo that has social values, the visual language includes an angel that devote his time for others. later on we used the young appealing language in the making of the UI.

#4ECDC4

#FD6C6E

#F9CE30

#ADCB59

#F4236D

#52514F

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Flow

Wireframe

The challenges were our guidelines when starting to sketch the first wireframes of the app. We tried to keep the app simple and easy to browse but also to give the users enough information to encourage them to take part in an event.

It was a challenge for us to preserve the simplicity when the user engaged further and decided to create an event. Creating an event requires the user to fill in quite a lot of details, a procedure that can be exhausting and potentially cause a high dropout rate.  We focused on making the “Create an event” flow as user-friendly and as accurate as possible. Later on the design added another dimension to this challenge by adding the “Fun” factor.

Dona Wire

Design

GOTit is a fun way to discover, buy and share things you got or want with your friends. See something you got or want, take a picture and post it to GOTit. you can see what your friends GOT, make trends and see whats trendy You can also find the best deals for things you want. Buy things with friends and for friends GOTit lets you connect with your favorite stores and brands, and get offers for things you want.

Result

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