When working on Pixellot, we identified three different target audiences that supposed to be addressed under a single platform. The challenge is creating a unique user experience for each audience tailored to his needs, yet maintaining consistency in the overall level of experience and the look and feel.
Pixellot incorporates three designs sitting under the same design structure. To maintain uniformity, we have developed a unique design language that contains colorfulness, icons and hierarchy of elements and actions, adjusted to each target audience.
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